The Apple Straps Story

Apple Straps has always worked with one goal in mind: to make watches look more individual.

Starting with only one design in 2014, Apple Strapss was the first company to put a nylon NATO-style band on a smart watch while maintaining the watch’s charging and heart rate monitoring ability.

Today, Apple Straps focuses on high-end, handcrafted watch straps made from Horween leather as well as our original ballistic nylon design. 

In recent years, Apple Straps has moved its strap assembly back to the United States from overseas. Using imported parts, Apple Straps now builds and assembles our watch bands in California.